Wolfgang Puck Joining the K-cup Club
Wolfgang Puck Coffee is jumping on the k-cup bandwagon. In an agreement with Canadian coffee roaster Van Houtte Inc., who is already a manufacturer of their own line of k-cup coffee, Van Houtte will be the exclusive manufacturer of Wolfgang Puck K-Cups. The plan is to produce 12 coffee blends in k-cups for the Keurig Single Cup Coffee brewer.
The Keurig Single Cup Coffee brewer uses a precisely packed K-cup to brew coffee. The K-cup is a small sealed cup that contains a coffee filter and fresh ground coffee. Coffee is brewed by puncturing the k-cup and forcing hot pressurized water through the vessel to extract the coffee.
The Keurig k-cup technology is owned by Green Mountain Coffee Roasters, who grants licenses to other roasters to manufacture k-cups. Among the brands are Timothy’s World Coffee, Caribou Coffee, Diedrich, Gloria Jean’s, Tully’s, Coffee People, Green Mountain Coffee
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