What’s behind the name changes on the Melitta product line?
Melitta is in the process of making some changes to both the look and name of their single cup coffee pod program. The pod program formerly known as the “One:One” or “Javapod” is now being transitioned into the new “European Indulgence” line. Melitta claims the changes will help control costs and enable them to be more flexible in adding additional products to the line in the future.
The new packaging will be black and feature a contemporary European style cafe scene, supporting the European Indulgence positioning. The product names are also going through some changes to improve communication to the customer. For example “Skip the Buzz” will now be “Breakfast Blend Decaf” and “French Kisses” will now be “Parisian Vanilla“. Although some of these names will change, the products will still remain the same. Not all pods will be getting new names, it looks like Melitta knew better then to mess around with the popular “Buzzworthy” and “Love at First Sip” pods.
Look for these changes to begin being phased in immediately and be complete by the end of the year.
