Coffee House Express Blog » Starbucks http://blog.coffeehouseexpress.com Coffee News and Reviews Thu, 01 Dec 2011 15:51:34 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Starbucks Attributes Boost To Via http://blog.coffeehouseexpress.com/coffee-news/starbucks-attributes-boost-to-via/ http://blog.coffeehouseexpress.com/coffee-news/starbucks-attributes-boost-to-via/#comments Fri, 22 Jan 2010 17:00:15 +0000 CoffeeGeek http://blog.acsjava.com/?p=189 In this economic downturn when most people are looking for ways to save, it looks like folks still need their Starbucks. After responding to the difficult economic climate by closing some stores and making changes to drink prices, Starbucks released the “VIA Ready Brew” line of what they refer to as “Not instant coffee, but rich flavorful Starbucks coffee in an instant”. Via is Starbuck’s newest creation, an instant coffee that tastes like fresh brewed. Initially there are 3 choices available, Colombia, Italian Roast and Italian Roast Decaf. Apparently coffee consumers share the company’s enthusiasm for the new product. As reported by the Wall Street Journal, Starbucks has posted it’s first quarter of 4% same-store growth since late 2008 attributed mainly to the success of Via.

Interested in finding out what all the hype is about? Starbucks Via is available at any of the company’s retail shops and can also be purchased online at www.acsjava.com .

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